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Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Shopper attitudes to Mcilroys department stores

John Loveys Ltd. is concerned at the performance ofthe Mcllroys store in Darlington as compared with other storesin the group. The research was required to cover three principalobjectives: to identify those factors which prompt potentialcustomers to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Shopper attitudes to Mcilroys department stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shopper-attitudes-to-mcilroys-department-stores


Research reports

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973
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Citation

, C. (1973a, March 15). Qualitative research on carpets on behalf of Storey Bros. Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-carpets-on-behalf-of-storey-bros-ltd-


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Store traffic survey in C. & A.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-


Research papers

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968
Authors: Anthony Cunningham, Norman O'Connor
August 1, 1968
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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres-french-


Research papers

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers-german-